For the 75th anniversary of the debut of its Aviator sunglasses, Ray-Ban is launching a limited-edition capsule assortment, that includes four of its legendary models.

This 18,000-piece assortment is in the middle of a special anniversary campaign regarding men and girls who created history by achieving social changes.

Featuring the yellow polarized lenses developed in 1978 to supply an anti-glare impact, this exclusive line are offered in choose Ray-Ban international stores and can comprise the Classic Aviator, Classic Aviator with curved temple tips, the Shooter and also the Outdoorsman models.

To celebrate this milestone, Ray-Ban has launched a worldwide advertising campaign drawing inspiration from real-life tales of people who dared to defy convention.

Decade by decade, photographer Mark Seliger has targeted on legendary personalities, from pilot Raymond Swalley to homosexual author Taylor Mead and musician Norman Blagman.

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Tropical prints, vibrant colours and sheer fabrics: Sao Paulo fashion week is creating a splash about to sound a note of optimism and hope amid the world economic gloom.

Bright shades of pink, green, turquoise and gold were echoed not simply within the styles on show, however additionally in chunky bracelets, beaded necklaces, and dangling earrings that includes the birds of the Amazon within the 2013 summer collections of regarding thirty native designers.

"In these times of worldwide crisis, showing off colourful collections suggests that at some purpose we are going to climb out of 'the bottom of the well.' it's a message of optimism," Camila Toledo, Brazil director of consulting firm www.stylesight.com, told AFP.

With sharp lines and seamless items, designer Tufi Duek delighted in an exceedingly daring palette of yellows, fuchsias and coral for his dresses and blouses, contrasted with black or white pants.

Alexandre Herchcovitch showed off a set impressed by the Nineteen Eighties pop star Boy George sending his models down the runway with huge teased hair wearing robust, geometric styles in cotton and silk.
For his half, Ronaldo Fraga, returning to Sao Paulo Fashion Week when a year's absence, drew his inspiration from the Brazilian poet Mario de Andrade and his own travels to the luscious north of Brazil.
A highlight of his assortment were his "bio-jewels" created by native craftsmen within the north, with a robust stress on honest trade and sustainability.

With her beach wear and lingerie, Adriana Degreas predicted it's reaching to be a hot, hot summer.
Her muslin tunics, feminine, gold lame swimsuits and floaty, sheer, lightwear styles stole the show, drawing on the influence of Africa on Brazil.

There was huge applause too for Movimento's assortment of summer wear "inspired by the poetry and therefore the colours of the tropics."

Swimsuits were embellished with huge colourful parrots, bright tropical flowers, or for a modification of scene, plain white items topped with Egyptian-inspired, or military trying significant chain necklaces.

"Brazil is improving, the country is growing, we predict it'll be a good summer," said designer Tininha da Fonte.

Brazil is that the largest economy in Latin America, and therefore the sixth biggest within the world, and is booming in contrast to the gloom that has descended on the troubled eurozone.

Agua de Coco turned to Turkey, and sent bronzed models sashaying down the runway in bikinis drawn within the golden, fiery hues of the sunset over the beach.

Forum's assortment drew the most important crowds late Wednesday but, with its robust uneven styles in daring oranges and inexperienced, like a plastic dress stamped with huge inexperienced limes.

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Fashion retailer J.Crew announced plans to expand into Asia June eleven, revealing a collaboration with Asia's leading designer specialty store Lane Crawford.

As of October 2012, Lane Crawford's retail and on-line stores can give customers throughout Hong Kong and China with access to the J.Crew women's and men's collections.

"We forever need to figure with the 'best of the simplest,' and Lane Crawford was at the highest of our fantasy list. When it involves editing and presenting collections with an inventive and elevated purpose of read, nobody will it higher. we have a tendency to are beyond excited to partner with Lane Crawford to assist introduce J.Crew to Asia," J.Crew's chairman and CEO Millard Drexler explained in an exceedingly unharness.

The fashion store, that has previously collaborated with designers as well as Prabal Gurung and Eddie Borgo, has giant scale plans to expand internationally within the returning years. the choice to favor enlargement into China signals the ever-increasing shift of the trade towards targeting Asian customers, with London Fashion Week designer Paul Smith recently revealing growth plans in China.

Other European fashion homes like Christian Dior, Gucci and Burberry, are set to considerably increase their Chinese stores within the next 5 years.

That isn't to mention that J.Crew is ignoring the ecu market -- at the big apple Fashion Week earlier this year the firm mentioned tentative plans to open a London store in 2013 and therefore the retailer still has plans to open specialty stores in choose markets across Europe.

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