For the 75th anniversary of the debut of its Aviator sunglasses, Ray-Ban is launching a limited-edition capsule assortment, that includes four of its legendary models.
This 18,000-piece assortment is in the middle of a special anniversary campaign regarding men and girls who created history by achieving social changes.
Featuring the yellow polarized lenses developed in 1978 to supply an anti-glare impact, this exclusive line are offered in choose Ray-Ban international stores and can comprise the Classic Aviator, Classic Aviator with curved temple tips, the Shooter and also the Outdoorsman models.
To celebrate this milestone, Ray-Ban has launched a worldwide advertising campaign drawing inspiration from real-life tales of people who dared to defy convention.
Decade by decade, photographer Mark Seliger has targeted on legendary personalities, from pilot Raymond Swalley to homosexual author Taylor Mead and musician Norman Blagman.
