Alexander McQueen Newest Label To Have Website Revamp, Develop E-commerce

Alexander McQueen latest label to revamp its website, with additional e-commerce outlets and has including a "My McQueen" area where users can access archive McQueen images and curate their particular pages.


Before, the British label only offered e-commerce for US and UK though it is now designed for 30 countries including France, Italy and Norway. Additionally there is a separate scarf boutique as well as the diffusion line McQ possesses its own micro-site accessible through homepage.

With regards to digital innovations, the newest site carries a host of runway videos and pictures, and with echoes of online pin board Pinterest, users can select from 1000s of McQueen archive images to curate their particular pages. These could also shared via social media marketing. This follows increasing attempts by fashion brands to supply shoppers a spot to experience a label as opposed to just making purchases -- Valentino even launched its virtual museum a year ago.


Meanwhile, pursuing the launch of his Karl line at Net-a-Porter back January, Karl Lagerfeld recently unveiled a fresh site karl.com, an online store and a "World of Karl" , where customers could discover the creator's favorite quotes along with watching behind-the-scenes videos and interviews.